In the United States as of November 2020, and June 2021 worldwide, YouTube reserves the right to monetize any video on the platform, even if their uploader is not a member of the YouTube Partner Program. A YouTube spokesperson stated that while the policy itself was not new, the service had "improved the notification and appeal process to ensure better communication to our creators". Usually, no more than half of the eligible videos have a pre-roll advertisement, due to a lack of interested advertisers. On April 6, 2017, YouTube announced that to "ensure revenue only flows to creators who are playing by the rules", it would change its practices to require that a channel undergo a policy compliance review, and have at least 10,000-lifetime views, before they may join the YouTube Partner Program. The Guardian newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in response to their advertising appearing near offensive content.
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- It also offers YouTube Premium, a paid subscription option for watching content without ads.
- On August 5, 2015, YouTube patched the formerly notorious behavior which caused a video’s view count to freeze at “301” (later “301+”) until the actual count was verified to prevent view count fraud.
- In May 2007, YouTube launched its Partner Program (YPP), a system based on AdSense which allows the uploader of the video to share the revenue produced by advertising on the site.
- In the United States as of November 2020, and June 2021 worldwide, YouTube reserves the right to monetize any video on the platform, even if their uploader is not a member of the YouTube Partner Program.
- YouTube has enabled people to more directly engage with government, such as in the CNN/YouTube presidential debates (2007) in which ordinary people submitted questions to U.S. presidential candidates via YouTube video, with a techPresident co-founder saying that Internet video was changing the political landscape.
In 2016, YouTube introduced an option to watch every video on the platform in 360-degree mode with Snoop Dogg. The next year, YouTube added a music button to the video bar that played samples from "Sandstorm" by Darude. In 2014, YouTube announced that it was responsible for the creation of all viral video trends, and revealed previews of upcoming trends, such as "Clocking", "Kissing Dad", and "Glub Glub Water Dance". A video of two presenters announcing the nominated videos streamed live for 12 hours.
- Despite eventually being taken down, these duplicate uploads of the skit helped popularize YouTube’s reach and led to the upload of more third-party content.
- Any successful complaint about copyright infringement results in a YouTube copyright strike.
- Google’s acquisition launched newfound interest in video-sharing sites; IAC, which now owned Vimeo, focused on supporting the content creators to distinguish itself from YouTube.
- From Q to Q3 2024, YouTube’s combined revenue from advertising and subscriptions exceeded $50 billion.
- In 2014, YouTube announced that it was responsible for the creation of all viral video trends, and revealed previews of upcoming trends, such as “Clocking”, “Kissing Dad”, and “Glub Glub Water Dance”.
- After a 2018 complaint alleging violations of the Children’s Online Privacy Protection Act (COPPA), the company was fined $170 million by the FTC for collecting personal information from minors under the age of 13.
The FTC asked OpenAI for comprehensive information about its technology and privacy safeguards, as well as any steps taken to prevent the recurrence of situations in which its chatbot generated false and derogatory content about people. In October 2025, OpenAI banned accounts suspected to be linked to the Chinese government for violating the company's national security policy. During his speech, which was partly written by the program, he warned that it could result in cheating, biggerz casino bonus job losses, discrimination, disinformation, and uncontrollable military applications. Google's Bard (now Gemini) launched on February 6, 2023, one day before Microsoft's announcement of Bing Chat (now Microsoft Copilot).
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As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube. On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA. In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users.
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YouTube has enabled people to more directly engage with government, such as in the CNN/YouTube presidential debates (2007) in which ordinary people submitted questions to U.S. presidential candidates via YouTube video, with a techPresident co-founder saying that Internet video was changing the political landscape. The study also concluded that YouTube was becoming an important platform by which people acquire news. A Pew Research Center study reported the development of "visual journalism", in which citizen eyewitnesses and established news organizations share in content creation. By early 2013, Billboard had announced that it was factoring YouTube streaming data into calculation of the Billboard Hot 100 and related genre charts.
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YouTube Premium (formerly Music Key and YouTube Red) is YouTube's premium subscription service. In 2012, clicking on the image of a DVD next to the site logo led to a video about a purported option to order every YouTube video for home delivery on DVD. The next year, the site celebrated its "100th anniversary" with a range of sepia-toned silent, early 1900s-style films, including a parody of Keyboard Cat. In 2010, YouTube temporarily released a "TEXTp" mode which rendered video imagery into ASCII art letters "in order to reduce bandwidth costs by $1 per second." The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a "new layout".
TrendForce market intelligence estimated that 30,000 Nvidia GPUs (each costing approximately $10,000–15,000) were used to power ChatGPT in 2023. In July 2023, OpenAI unveiled an Android app, initially rolling it out in Bangladesh, Brazil, India, and the United States. On August 19, 2025, OpenAI launched ChatGPT Go in India, a low-cost subscription plan priced at ₹399 per month, offering ten times higher message, image generation, and file-upload limits, double the memory span compared to the free version, and support for UPI payments. The Pro launch coincided with the release of the o1 model, providing unlimited access to o1 and advanced voice mode.
In January 2010, YouTube introduced a film rentals service, available in many countries, and TV shows can be bought in several countries. In November 2009, YouTube launched a version of "Shows" available to UK viewers, offering around 4,000 full-length shows from more than 60 partners. YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. According to Google, YouTube had made US$15.1 billion in ad revenue in 2019, in contrast to US$8.1 billion in 2017 and US$11.1 billion in 2018. Google first published exact revenue numbers for YouTube in February 2020 as part of Alphabet's 2019 financial report. In May 2013, YouTube introduced a trial scheme of 53 subscription channels with prices ranging from $0.99 to $6.99 a month.
Hurley and Chen said that the original idea for YouTube was a video version of an online dating service and had been influenced by the website Hot or Not. According to a story that has often been repeated in the media, Hurley and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party at Chen's apartment in San Francisco. Most content is generated by individuals, including collaborations between YouTubers and corporate sponsors. Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms. Google expanded YouTube's business model from generating revenue through advertisements alone to offering paid content such as movies and exclusive content explicitly produced for YouTube.
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The lawsuit was filed due to alleged copyright infringement of Viacom's material by YouTube. In April 2010, Lady Gaga's "Bad Romance" became the most-viewed video, becoming the first video to reach 200 million views on May 9, 2010. That year, the company again changed its interface and at the same time, introduced a new logo with a darker shade of red. It was at this time that YouTube adopted the slogan "Broadcast Yourself".The company experienced rapid growth.
In September 2016, after introducing an enhanced notification system to inform users of these violations, YouTube's policies were criticized by prominent users, including Philip DeFranco and Vlogbrothers. The move was seen as an attempt to ensure that videos being monetized did not lead to controversy, but was criticized for penalizing smaller YouTube channels. YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader. The video was retracted after it was found that the ads had been triggered by the use of copyrighted content in the video. In early April 2017, the YouTube channel h3h3Productions presented evidence claiming that a Wall Street Journal article had fabricated screenshots showing major brand advertising on an offensive video containing Johnny Rebel music overlaid on a Chief Keef music video, citing that the video itself had not earned any ad revenue for the uploader.